FABULA is a woven shirt and knitted polo shirt manufacturer based in the Aegean region of Turkey. FABULA started operations in the summer of 2016 and currently employs 130 highly skilled associates. It is focused on high quality, small lot production of Ready to Wear and Made-to-Measure garments. Production is supported by state of the art technology but relies on the manual skills of its team to deliver high quality sophisticated product. Speed of delivery and immediate access to 3000+ fabric options are two other important assets of FABULA.


Born in Italy, with 27 years of experience in a leading international Italian menswear luxury fashion group as the manager of regional operations. Francesco has amassed extensive managerial and operational know-how in all aspects of Ready to Wear and Made-to-Measure, from direct production to outsourcing, to wholesale and all the way to retail. Decided to establish FABULA and secured the continuation of his relationship with his previous employer no longer as a manager, but as an entrepreneur and a strategic supplier.

Cooperation with SÖKTAŞ, a globally leading premium shirt fabric producer to luxury brands and bespoke tailors.

FABULA is located on the SÖKTAŞ Campus in Turkey, and has prioritized access to its fabric collection with thousands of different options.
The result is a one-stop-shop:

  • Quick sampling and production of endless design options
  • Significantly increased speed-to-market.
  • Communication and cost synergies.
  • Low carbon-footprint solution to your shirt supply chain.

Made-to-Measure in FABULA

Thanks to technical managers that cumulate over 100 years of international experience in Made-to-Measure, single garment customization process, and prioritized access to SÖKTAŞ’s extensive range of never-out-of-stock fine fabrics, FABULA can offer best in class stitching methodology on garments that are precisely fitted to the customer’s measures and physical features.

The current daily capacity of MTM garments is up to 200 pieces.

The retailer that wishes to use FABULA’s MTM service can access two different making price levels;

  1. High quality traditional double needle side closing and 5mm hem, without gussets.
  2. Superior quality 1 needle side closing, embedded gussets and 3mm bottom hem.

In both cases, button shanks are wrapped, for a truly sartorial finish.

FABULA has a recommended starting selection of collars, cuffs, and body details. New options are continuously added over time.

FABULA can deliver garments in 15 working days ex-factory anywhere in the world.

Ready to Wear and Private Label in FABULA

FABULA’s quality level, speed and versatility are also available for the Ready to Wear market. With very low Minimum Order Quantities, FABULA is especially valuable for premium retail operators who want to design their own private label collection or need quick replenishment. With immediate access to the extensive shirt fabric collection of SÖKTAŞ, the process is streamlined, cost efficient, sustainable and easy.

FABULA is selling its garments under various Brands in the following markets: All of EU, Australia, Brazil, Canada, China, India, Japan, New Zealand, Russia, Saudi Arabia, United Arab Emirates and USA.